From search results to answers
Where a traditional search engine shows a list of links, AI assistants often combine information into a single answer. Your business can be mentioned, recommended or used as a source — but it can also be completely absent.
GEO complements your SEO work. A technically accessible website, trustworthy information and useful content are still the foundation. No optimization can guarantee a specific position in an AI answer.
Start with your customers' questions
Start from the concrete questions customers ask before a purchase, when facing a problem or when comparing suppliers. Write clear answers that include your relevant services and documented benefits.
Three things you can work on
- Make your content concrete. Describe services, terms and prices where they can be shared. Use clear headings and short answers.
- Back up your credibility. Show professional experience, documentation and correct company details. Make sure external mentions are up to date.
- Measure and improve. Test the same customer questions over time, read the answers and see which competitors and sources keep appearing.
How does Viseo help?
Viseo asks ChatGPT and Gemini your customers' questions and saves the actual answers. You can see mentions, recommendations and source references and get a prioritized action plan. AI answers can vary, so use the measurements as a working basis — not as a guarantee.